Beyond Total Branding was entrusted with the creation of the Latin America campaign for the NEX line of cameras, part of the sub-brand Sony Alpha.
It was necessary to make a high-end camera with interchangeable lenses and professional sensor to appear easy to use due to its versatility. It was also required to keep the same communication line as "Alpha". A simple text was developed that invites anyone who loves photography to consider this little technological gem as a truly valid option.
With a really small budget we were able to produce a top-line TV spot by using few locations (mostly indoor shots) and non-professional models. Luckily we counted with Miami’s blue and clear skies, as seen during the month of March.
From the production, we achieved 4 print versions to be used throughout the region.