Mercantil Commercebank Commercials - English

Earlier in 2013 we received and invitation from Mercantil Commercebank (www.mercantilcb.com) to participate in a creative pitch; this is a bank with more than 35 years in the US market, with an impeccable reputation yet with modest emphasis to communicate in the different advertising media channels.
With banking centers across South Florida and Houston, Mercantil Commercebank helped a few of the larger banks weather the 2008-2009 financial crisis, thanks to its soundness; but unfortunately they didn’t make this action known to the general public.
About our end … the Bank required a campaign (print) to promote its checking account. Even though it seemed simple, it was necessary to think strategically and that’s exactly what we did. We presented a proposal, which, besides communicating the “Checking Account” product, would work as a way to drive promotion and recall of the Bank, an impending task (according to Bank executives). Our strategic, creative and media proposal won, and Mercantil Commercebank is currently one of our clients.