The prestigious Handycam sub-brand from Sony attacks the Latin-American market once again in 2013. This time it decided to do it with a communication strategy specially crafted for Central and South-American countries, as opposed to their usual practice of adapting communication campaigns from other markets.
Beyond Total Branding was engaged with the challenging task to produce, in a short timeframe and a reduced budget, all the creative elements for the ATL, BTL and Online efforts for this activation. It is worth mentioning that, upon the client’s request, all footage and photographs were produced with the professional versions of the Handycam; likewise, all the production team, director, director of photography, and editors were from the Beyond team.